
Building New Business Through Intrapreneurship
I have taken an unconventional approach towards entrepreneurship: I have studied entrepreneurship; I have competed in business plan competitions; and I have taken an "intrapreneurial" path in my career, helping startups and established businesses expand into new markets, new categories, new verticals, and new business models.
I believe entrepreneurship is a craft; a lifelong endeavor that takes many forms. It is neither art nor science; rather a mindset and a muscle that is developed and honed over time. I see it as the noblest of professions. Entrepreneurship has the power to destruct and create, but is ultimately a force for good: it can help people live healthier lives; lift people out of poverty; fight climate change; make our world a more equal and just place to live; and even help us explore new worlds.
I hold strong beliefs in my vision; a readiness to challenge conventional boundaries; and a relentless drive to succeed against all odds. It is this entrepreneurial mindset that has allowed me to make an impact in the people and organizations I have served and will serve in the future.

What I've Proudly Built
Building blocks in my entrepreneurial journey

02
Design Services Launch
@Wayfair
Launched a new business unit from scratch with sufficient quality interior designer supply (~150 designers) and 4.5+ customer ratings. Led designer recruitment, engagement, and retention; built critical software; and established cross-departmental operations.

04
New Market Launch
@Handy
Launched Handy in Washington, D.C., building a 20-person marketing team and forging partnerships with local businesses to drive customer acquisition, driving 3,000 leads and 600 bookings in first two months of operation.

01
E-commerce Launch and Scale
@Weedmaps
Successfully launched the ecommerce business from beta; scaled order volume 5x to reach $500M in GMV; and increased client order adoption by 6x, achieving ~90% adoption among delivery clients.

03
Delivery Vertical Launch
@Weedmaps
Established delivery business vertical; built in-demand solutions to achieve product-market fit; and grew GMV by ~10% year-over-year, despite macro challenges.

05
New Category Launch
@Tripadvisor
Successfully steered the company's expansion into the private room category, achieving over 10,000 listings on the platform.
What I've Learned
Entrepreneurship lessons learned from past experiences
Business Plans
01.
NorthAir Technologies
Insulation technology
New Tech
University of Manitoba
02.
SkyChat
AI Chatbot using NLP
New Tech
MIT Sloan
03.
UnderThread
"Basics" subscriptions
New Business Model
HBS
04.
LOCKMA
Encryption Software
New Tech
MIT Sloan
05.
MC10
Wearable tech
New Tech
HBS