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Building New Business Through Intrapreneurship

I have taken an unconventional approach towards entrepreneurship: I have studied entrepreneurship; I have competed in business plan competitions; and I have taken an "intrapreneurial" path in my career, helping startups and established businesses expand into new markets, new categories, new verticals, and new business models.

 

I believe entrepreneurship is a craft; a lifelong endeavor that takes many forms. It is neither art nor science; rather a mindset and a muscle that is developed and honed over time. I see it as the noblest of professions. Entrepreneurship has the power to destruct and create, but is ultimately a force for good: it can help people live healthier lives; lift people out of poverty; fight climate change; make our world a more equal and just place to live; and even help us explore new worlds.

 

I hold strong beliefs in my vision; a readiness to challenge conventional boundaries; and a relentless drive to succeed against all odds. It is this entrepreneurial mindset that has allowed me to make an impact in the people and organizations I have served and will serve in the future.

Image by berenice melis
Image by berenice melis
“You become what you believe, not what you think or what you want.”

Oprah Winfrey

What I've Proudly Built

Building blocks in my entrepreneurial journey

Image by Jan Zwarthoed

02

Design Services Launch
@Wayfair

Launched a new business unit from scratch with sufficient quality interior designer supply (~150 designers) and 4.5+ customer ratings. Led designer recruitment, engagement, and retention; built critical software; and established cross-departmental operations.

Image by Nick Harsell

04

New Market Launch
@Handy

Launched Handy in Washington, D.C., building a 20-person marketing team and forging partnerships with local businesses to drive customer acquisition, driving 3,000 leads and 600 bookings in first two months of operation.

Image by Derick McKinney

01

E-commerce Launch and Scale
@Weedmaps

Successfully launched the ecommerce business from beta; scaled order volume 5x to reach $500M in GMV; and increased client order adoption by 6x, achieving ~90% adoption among delivery clients.

Interior Design

03

Delivery Vertical Launch
@Weedmaps

Established delivery business vertical; built in-demand solutions to achieve product-market fit; and grew GMV by ~10% year-over-year, despite macro challenges.

Kitchen Interior

05

New Category Launch
@Tripadvisor

Successfully steered the company's expansion into the private room category, achieving over 10,000 listings on the platform.

What I've Learned

Entrepreneurship lessons learned from past experiences

Maximizing Growth Through Strategic Focus
In rapidly scaling companies, prioritizing core business areas is key. Premature diversification into non-core sectors can distract from growth. Optimal resource allocation requires bolstering main growth engines first, diversifying only after stabilizing initial rapid growth.

Business Plans

01.

NorthAir Technologies

Insulation technology

New Tech

University of Manitoba

02.

SkyChat

AI Chatbot using NLP

New Tech

MIT Sloan

03.

UnderThread

"Basics" subscriptions

New Business Model

HBS

04.

LOCKMA

Encryption Software

New Tech

MIT Sloan

05.

MC10

Wearable tech

New Tech

HBS

Looking to
Build the Next Big Thing?
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